Amil is the largest Healthcare company in Brazil and, in 2014, decided to embrace the cause of combating childhood obesity. Amil has always had a focus on prevention, but it had never addressed a topic like this in such a specific way.
The campaign was focused on the importance of attention to children's nutrition, conveying this message clearly and objectively to parents.
Print ads showed villains from children's stories in a playful way with the villains that lead to childhood obesity. In the text, warning data about the dangers that the condition can cause.
Year - 2014
Client - Amil Healthcare
Agency - Artplan
Client - Amil Healthcare
Agency - Artplan
Film Production - 5.6
Sound Production - Studio Beat
Agency Creative Direction - Gustavo Tirre
Art Direction - Rafael Sathler
Sound Production - Studio Beat
Agency Creative Direction - Gustavo Tirre
Art Direction - Rafael Sathler
Copywriting - Leo João Vieira & Marcelo Coli